Flora Unleashed – Get It Studio
Flora Unleashed
Get It Studio
The collection of digital plants challenges our perception of reality. The artwork combines organic forms with digital technology to create a mesmerizing and surreal display. By blurring the lines between the real and virtual worlds, this project shows innovative ways to experience and appreciate the beauty of nature.
“Flora Unleashed” is a collection of digital plants that challenge our perception of reality. Created by blurring the lines between the real and virtual worlds, these unique specimens offer a fresh perspective on the natural world. The artwork seamlessly combines organic forms with digital technology, resulting in a mesmerizing and surreal display. By exploring new techniques and materials, this project introduces innovative ways to experience and appreciate the beauty of nature.
In this augmented reality project, the old botanical garden transforms into an immersive canvas where art and nature harmonize. Through AR 3D digital sculptures, the garden comes alive on the viewers’ phones as they explore the space. Vibrant botanical motifs blended with futuristic elements adorn carefully designed posters, triggering a sense of wonder and curiosity. As viewers interact with the AR experience, the digital organisms break free from their frames, growing and evolving within the natural surroundings, offering surprises at every turn.
“Flora Unleashed” aims to redefine the relationship between art and nature by seamlessly integrating augmented reality technology into the serene environment of the old botanical garden. By intertwining digital sculptures with real plants, the project invites viewers to contemplate the evolving connection between technology and the natural world. It encourages exploration, appreciation, and a new understanding of the beauty and possibilities that emerge when art and nature converge.
Curators’ Comment
Augmented Reality enables the overlay of real and virtual information in real-time. This allows for on-site simulation of construction projects, recreation of archaeological sites, or displaying navigation instructions. Digital technologies enable interactive, visual information delivery, and also open up new application areas and presentation possibilities in visual communication. Flora Unleashed offers a multidimensional experience. The poetic intervention between print graphics and animation, reality and fiction, masterfully illustrates the potential of digitization in graphic design. (Gabriela Chicherio)
Questionary
How would you describe your style?
We relentlessly explore new visual territories, pushing boundaries and experimenting with innovative techniques to create top-tier, captivating imagery.
What changes are you currently experiencing in the design world?
The emergence of AI-generated images initially surprised us, but we made a conscious decision to understand and learn about them.
Where do you find inspiration?
We draw inspiration not only from great museums in Zurich but also from our deep passion for Japan, which serves as an inexhaustible source of creative inspiration for us.
Why is design important?
It allows us to present diverse perspectives on overlooked matters and challenge the status quo, thereby disrupting the accepted reality.
What makes you happy and what makes you unhappy?
Experiencing the joy of someone smiling while observing our work is an unparalleled feeling of fulfillment.
About
Alexandre Armand and Sandra Golay, known as Get It Studio, combine their love of technology, natural forms and architecture to create innovative works of art. Driven by their curiosity, they use 3D tools to push the boundaries of visual art. Their work is playful, uplifting, but also a little strange.